Frequently Asked Questions
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Why should I use video marketing for my business?
Nothing connects you with potential clients and builds trust faster than showcasing your services with video.
How effective is video marketing compared to other forms of content?
Video crushes other forms of content when it comes to engagement and retention. YouTube is the most watched platform in the world, everyday. Obviously, video works!
Can video increase my bookings?
Can video help explain my services better?
Absolutely! Videos provide a visual and detailed explanation of your services, making it easier for customers to understand and want what you offer.
How can video help with client retention?
Video tips, tutorials and exciting new content combined with great service and hospitality, explode salon retention rates.
Can video marketing help me reach new audiences?
Yeah, in many ways. Video content is highly shareable, which can reach potential customers beyond your current audience. Also, new messaging can reach an audience who otherwise would not consume your content.
How can I measure the success of my video marketing?
Track important metrics like views, shares, comments, click-through rates and conversions. It's like keeping score in a game. You need to know how you're doing and where you can improve.
Pro Tip: Return On Investment (ROI) should be 3:1 or higher. Said another way, you're making at least $3 for every $1 dollar spent on marketing.
What types of video content will you create for my business?
We will create a variety of video types including: before and after videos, staff spotlights, testimonials, and promotional videos to highlight your services, team and clientele.
What types of videos work best for seasonal or promotional offers?
Keep them short and focused. Promos that announce special deals or limited-time services with cool visuals and urgency work best.
Will the same videos work on any platform?
Videos must adapted to work on different platforms. For example, vertical or portrait videos work for Instagram stories and TikTok while landscape or horizontal videos are preferred by websites, YouTube and Meta. No need to worry, we take of that for you.
How often should I post videos?
Hey, consistency is key! Frequency depends on the platforms you use. At a minimum, you should be posting at least once or twice per week to keep your audience engaged.
What platforms should I post my videos on
Post where your audience is. For beauty professionals. The top platforms are TikTok, Instagram, YouTube and Meta. But don't overlook LinkedIn and Pinterest. If you can't do them all choose one and go all in.
Can I repost the same videos?
Do I need to buy expensive equipment or software?
Nope, all you need is the camera on your phone to send us pics of your creations.
Do I need to write scripts or do any video editing?
We take care of writing the content and editing the videos. You just need to get them posted where you connect with your audience.
How long are the videos?
Video lengths vary depending on the type of video. Short promo videos for social media are usually from 10 to 60 seconds.
When and how do I receive my videos?
Your videos will be in your inbox on Thursdays. The frequency depends on your plan selection.
Will this interrupt my business?
No it won't. Our team creates your videos without disturbing your operation at all. We create your content from our facilities using our production equipment.
What if I want a revision?
Revisions are no problem. If there's something you want changed just let us know by email, phone or chat and we'll make the changes for you.
Do you offer other plans or a single video option?
Yes, if you have a special requirement please contact us by phone or chat and we'll try our best to accommodate you.
Which payment methods do you accept?
We accept online payments through Visa, Mastercard and American Express. We also accept PayPal (you must have a PayPal account).
Can I choose my payment date?
Yes, if you have a monthly or annual plan you can choose the payment date that works best for you.
Can I upgrade or downgrade my plan?
Absolutely, to change or cancel your plan simply log into your member portal and make the changes you desire. Or give us a call at 510 470 7990 and we’ll be happy to assist you.
Do you give discounts for referrals?
Yes we do! For everyone you refer who purchases a plan from us and keeps it beyond the trial period we will give you a 20% discount on your plan. We LOVE and appreciate referrals from our clients.
Can I temporarily pause my plan?
No problem! If you need to pause your payment, you can pause it from member portal or give us a call or chat and we’ll take care of it for.